It's time to Price with Clarity and Confidence
Price based on the value you bring to your clients and thrive.
introducing pricing based on your work's worth
Confidently charge more, earn more and live the life you want
Charge More, Earn More: A 1% improvement in price, assuming no loss of volume, increases operating profit by 11.1% (Harvard Business Review September – October 1992).
Are you ready? Here’s how we can work together…
OWN your Pricing program
Own your pricing strategy with our comprehensive one-on-one program where we work with you to confidently explain to yourself and your clients, the value of your work and why you price the way you do.
We will work with you to provide confidence in your business viability by ensuring your income is in balance with your costs and your time.
We also work with you to ensure that your pricing is not set and forget and that your pricing grows when you grow.
- 6 * 1-hour one-on-one online sessions; an opportunity to talk through strategies, barriers/blocks, and accountability specific to your business.
- Provision of worksheets and resources for pre-work and homework.
- Recommendations and practical exercises between sessions so that you apply what you learn straight away.
- Work together to create a ‘Value Creation Bank’ and see your impact (to your clients) written down in words and numbers. Numbers that won’t change when they are having a bad day.
- Your own custom-built Uplifting Value Viability Tool to empower you. Find the balance between price/income, cost, and time so you can live comfortably. Training is included so you can use the tool independently going forward.
- Work on Growth triggers to ensure that pricing continues to grow when you grow.
- Access to pricing communication templates/email scripts so that you don't have to start with a blank page.
- Reflection questions after each session to consolidate your learning.
- Email support (Monday-Thursday 9:30am - 2:30pm)
investment: $3,600 AUD
or (initial deposit of $360 then $540 per month)
Pricing CLARITY program
Get focussed on clarity and confidence in quoting your pricing, ensuring that it’s well considered and not about you as an individual, but rather the work that you do.
See your impact (to your client) written down in words and numbers. Numbers that won’t change if you are having a bad day.
So that even your pricing can uplift you.
- 3 * 1-hour one-on-one online sessions; an opportunity to talk through strategies, barriers/blocks, and accountability specific to your business.
- Provision of worksheets and resources for pre-work and homework.
- Recommendations and practical exercises between sessions so that you apply what you learn straight away.
- Jointly create a Value Creation Bank where you see your impact (to your clients) written down in words and numbers. Numbers that won’t change when they are having a bad day.
- Provision of worksheets and resources for pre-work and homework.
- Recommendations and practical exercises between sessions so that you apply what you learn straight away.
- Reflection questions after each session to consolidate your learning.
- Email support (Monday-Thursday 9:30am - 2:30pm)
investment: $2,400 AUD
or (initial deposit of $240 then $540 per month)
Pick My Pricing Brain
Need something short and sharp to help you gain some quick pricing wins?
Tap into Anna Lamb’s over 20 years pricing experience and get pricing advice specifically tailored to your business.
- 2 * 1-hour one-on-one online session where you have an opportunity to talk through pricing questions/challenges specific to your business.
- Pre-session pre-work to reflect on pricing from a strategic point of view.
- Practical recommendations and exercises during session to start thinking about pricing based on value
- Reflection questions after the session to consolidate your learning.
- Post-session (30 mins) accountability check-in.
investment: $850 AUD
I really enjoyed Anna's process driven approach, and how she empowered me to develop data-driven quotes, to land on a pricing package which not only 'felt right' to me but was viable for my business AND delivered a high ROI for my clients.
Anna's style is systematic, but kind. She has a generous spirit, and models valuing her own work. I've left coaching with Anna with tools to price my work, complete an annual forecast, understand what variable will trigger growth in business, and a lot of insights about myself, my business, and what the future looks like. Thanks Anna!
Madlen ToumbourouMadlen Toumbourou Consulting 
I really enjoyed Anna's process driven approach, and how she empowered me to develop data-driven quotes, to land on a pricing package which not only 'felt right' to me but was viable for my business AND delivered a high ROI for my clients.
Anna's style is systematic, but kind. She has a generous spirit, and models valuing her own work. I've left coaching with Anna with tools to price my work, complete an annual forecast, understand what variable will trigger growth in business, and a lot of insights about myself, my business, and what the future looks like. Thanks Anna!
Madlen ToumbourouMadlen Toumbourou Consulting
Working with Anna was great. Since the beginning of my journey as a business owner I had problems with setting a consulting price. I started considering hour rate however some projects are more complex, and the price would be high which I thought would be too much for my clients. I knew it wasn’t right and when Anna presented Uplifting Value, I asked her to coach me.
Renata DaudtAWEN Consulting 
Anna has taught me how to ask the right questions, calculate the value of my consulting for each project and charge it correctly having a win/win situation. Clients understand the value I am bring in and see that the price is a small fraction of it. The sessions have also changed my mindset about charging a service, I was very uncomfortable with that but now I know my work’s worth and can communicate it.
Renata DaudtAWEN Consulting
In the first 5 minutes of chatting with Anna, she identified exactly what was holding me back from pricing my work correctly and gave me the steps I needed to overcome this mindset. If you've ever struggled with pricing, I would highly recommend her!
RemiBusiness Owner 
Anna, rather than just the next instalment in my payment plan, please just email me the full remaining amount. Thanks to the work we've done together, I've increased my prices, gotten my house in order in terms of banking and a reserve for my business, and feeling more confident about incoming revenue with a newly secured 3-month contract. Thank you! <3
Corporate Escapee Consultant 
we're on a mission to empower women
to get paid on the value of their work
STEP 1
If you’re interested in working together, click the button below to book a 30-minute free discovery call.
STEP 2
We’ll have a call to discuss your business and which program will be most suitable for you. I’ll provide you with a detailed proposal within 2 business days, inviting feedback and questions.
STEP 3
Once you sign and pay you deposit, we lock in our first session date, and we will send you pre-work questionnaire to be completed 2 days prior to our first session.
The first session kicks off your journey to earn based on the value you provide.
Featured In:
Frequently Asked Questions
I’ve already priced my offerings, why do I need to change the way that I price?
It’s great that you have priced your offerings, we aim to help you if you have that feeling in the back of your mind, that you are under-priced or not sure that you are priced ‘right’. By the way, there is no right price, just the right price for you.
Can you do my pricing for me?
These programs are a “DO IT WITH YOU” collaborative process where we are working together to find the optimal price for you. If you can fully invest your time and energy in the process, this leads to the best possible outcomes.
I don’t have time for a 3-month program, can I still work with you?
The best thing to do is to start with the Focus on Clarity service or the Pick My Brain service which will clarify how prices can be based on value that you bring to your clients and not based on time, self-worth, competitors or what you think your clients can pay.
Are sessions online or face to face?
Online or face to face if you are based in Sydney.
How do I prepare for our time together?
We will send you pre-work 2 weeks prior to our first session and we require you to send through the completed work 2 days prior to the first session.
How much time will the program take to complete?
We suggest you set aside 1 hour prior to each session to complete the pre-work to get the most out of the program.
But, remember the practical exercises would be part of your pricing activities and of running your business.
Let’s work together!
Are you ready to earn your work’s worth?
Get confident in quoting your price, knowing it’s been well considered and not about you as an individual, but rather the work.
Book a call and let’s have a chat about all things pricing and find out the best way I can help you.