Hello, I’m Anna lamb

I empower women to get paid on the value of their work by drawing on their own strength and knowledge

Think you are underpriced?

If you want to get paid what you’re worth, you’re in the right place.

Did you know that I’m an MBA qualified book lover and traveller who has been helping large to medium businesses price for over 20 years?

I’ve seen females including myself undervalue themselves, impacting their self-confidence and feeling resentful, I resolved to work on myself and help others to truly step into their work’s worth.

I founded UPLIFTING VALUE to help female-led businesses price based on the value of their work so that they can continue to create profit, impact, and growth.

Uplifting Value's vision is to become the go-to advisor for pricing

Where pricing knowledge empowers and uplifts

brand values

01

Uplifting

We believe female-led business owners can strive for profitability on your own terms by recognising the value of their work in both story and numbers.

Once you build the story and the numbers, the numbers won’t change when you are having a bad day and you’re trying to convince yourself it’s time to stop.

02

Empowered Learning

Work with you by providing tools, an opportunity to talk through barriers/blockers, and accountability so you can do it yourself.

03

Growth

Achieve profitability so you can continue to impact others and ensure that as you grow, your prices grow with you

we're on a mission to empower women

to get paid on the value of their work

STEP 1

If you’re interested in working together, click the button below to book a 30-minute free discovery call.

STEP 2

We’ll have a call to discuss your business and which program will be most suitable for you. I’ll provide you with a detailed proposal within 2 business days, inviting feedback and questions.

STEP 3

Once you sign and pay you deposit, we lock in our first session date, and we will send you pre-work questionnaire to be completed 2 days prior to our first session.

The first session kicks off your journey to earn based on the value you provide.

Hi, I'm Anna Lamb

I'm a pricing expert who uplifts

I’ve spent over 20 years pricing for diverse brands such as Lenovo, Harper Collins Publishers, AAT Kings (Travel Corporation), NCR and more.

During this time, I saw individuals (especially females) undervalue themselves, impacting their self-confidence and feeling resentful. I resolved to work on myself and help others truly step into their work’s worth.

To do this, I asked myself, what if I could translate my pricing skills to mentor business owners? I wanted to help them focus on the value they bring to clients and achieve financial independence in an uplifting way.

That uplifting way was inspired by my experience heading back from Everest Base Camp. I was depleted and tired. I remembered vividly placing one hiking boot in front of the other to reach Namche Bazaar and civilisation. I was supported by a guide and a fellow injured tour member who cheered me on.

In the same way, I believe that female business owners have the strength and knowledge to know what’s required for their prices and in turn – for their business to thrive.

When I started my consulting business, I was unsure of how to price my work and found myself reverting to salary-based comparisons. This didn't quite add up to a price-point which truly captured the value my work was adding to my clients, nor was it sustainable! I wasn't sure what the other pricing options were, but diving into the work with Anna, I started to become clearer about 1) the value of my work 2) how to collaborate with my clients to determine this and 3) how to confidently have conversations about pricing, with many ah-ha moments along the way.

Madlen ToumbourouMadlen Toumbourou Consulting

I really enjoyed Anna's process driven approach, and how she empowered me to develop data-driven quotes, to land on a pricing package which not only 'felt right' to me but was viable for my business AND delivered a high ROI for my clients. Anna's style is systematic, but kind. She has a generous spirit, and models valuing her own work. I've left coaching with Anna with tools to price my work, complete an annual forecast, understand what variable will trigger growth in business, and a lot of insights about myself, my business, and what the future looks like. Thanks Anna!

Madlen ToumbourouMadlen Toumbourou Consulting

Working with Anna was great. Since the beginning of my journey as a business owner I had problems with setting a consulting price. I started considering hour rate however some projects are more complex, and the price would be high which I thought would be too much for my clients. I knew it wasn’t right and when Anna presented Uplifting Value, I asked her to coach me.

Renata Daudt AWEN Consulting

Anna has taught me how to ask the right questions, calculate the value of my consulting for each project and charge it correctly having a win/win situation. Clients understand the value I am bring in and see that the price is a small fraction of it. The sessions have also changed my mindset about charging a service, I was very uncomfortable with that but now I know my work’s worth and can communicate it.

Renata Daudt AWEN Consulting

In the first 5 minutes of chatting with Anna, she identified exactly what was holding me back from pricing my work correctly and gave me the steps I needed to overcome this mindset. If you've ever struggled with pricing, I would highly recommend her!

RemiBusiness Owner

Anna, rather than just the next instalment in my payment plan, please just email me the full remaining amount. Thanks to the work we've done together, I've increased my prices, gotten my house in order in terms of banking and a reserve for my business, and feeling more confident about incoming revenue with a newly secured 3-month contract. Thank you! <3

Corporate Escapee Consultant

Are you ready to earn your work’s worth?

Get confident in quoting your price, knowing it’s been well considered and not about you as an individual, but rather the work.

Book a call and let’s have a chat about all things pricing and find out the best way I can help you!