Let’s continue to Focus on Viability.
Snow feels soft and light as it falls, but over time it quietly builds up—until it becomes heavy enough to snap branches. Business costs work the same way: a little here, a little there, and suddenly the weight is overwhelming. Staying profitable means staying alert.
1. Know Your True Costs
Are you including all expenses—especially your own time? Break costs into:
- Fixed costs – rent, software, insurance, salaries
- Variable costs – materials, packaging, shipping, contractor fees
- Hidden costs – transaction fees, equipment maintenance, marketing
💡 Fixed costs must be paid no matter what. Can any be re‑negotiated?
💡 If costs are mainly variable, explore “pay‑per‑use” options.
2. What Costs Generate Income
Which expenses directly help you earn revenue? Which are simply sunk costs? Trim or redirect spending that isn’t supporting growth.
3. Plan for the Cost of Growth
Scaling often brings new expenses:
- Hiring or outsourcing
- Upgrading systems and software
- Investing in marketing, training, or product development
Budget for growth so it doesn’t catch you off guard.
4. Know Who You’re Paying
Where are your suppliers based? Currency shifts, tariffs, and rising input costs can hit your bottom line. Monitor renewal dates—especially for software—so increases don’t surprise you.
5. Review and Adjust Regularly
Costs evolve. Revisit your pricing and expenses often to protect your margins and keep your business sustainable.
One Small Step… ❄️
This photo from Shintoku, Hokkaido, reminded me that snow only piles up if you stand still. Even the smallest step shakes some of it off. Likewise, a single proactive move—renegotiating a contract, cancelling an unused subscription—can lighten the load and build momentum.
Curious about optimising your costs?
Let’s chat about keeping your business profitable.
Remember: Sometimes, that one small step is all it takes to build momentum—until you’re rolling forward like a giant snowball (especially if you’re going downhill!).
