KNOW LIKE TRUST (KLT); THE TRUST IN PRICING
This final piece of our three-part series on ‘Know Like and Trust’ in pricing focuses on “TRUST”. Transparent pricing fosters trust, avoiding surprises at checkout. Inspired by Brené Brown’s BRAVING concept, it suggests self-reflection to ensure trustworthiness in pricing—covering boundaries, reliability, accountability, and generosity—essential for customers to trust your services.