This final piece of our three-part series on ‘Know Like and Trust’ in pricing focuses on “TRUST”. Transparent pricing fosters trust, avoiding surprises at checkout. Inspired by Brené Brown’s BRAVING concept, it suggests self-reflection to ensure trustworthiness in pricing—covering boundaries, reliability, accountability, and generosity—essential for customers to trust your services.
The blog post discusses the ‘Like’ aspect of the ‘Know, Like, Trust’ approach in business, particularly pricing. It highlights that business owners often intertwine pricing with self-worth. The writer suggests a perspective shift to the customer’s viewpoint, emphasizing that understanding client problems and providing solutions enhances client satisfaction and, in turn, they may like or even love your service.
This blog post explores the ‘Know’ phase of the ‘Know, Like, Trust’ pricing methodology. It discusses the pros and cons of displaying pricing on your website, highlighting the importance of alignment with your brand, understanding customer preferences, saving time, and influencing customer choices. The post also suggests displaying a price range or ‘from’ price for bespoke projects to facilitate value-based conversations.
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Own your pricing strategy with our comprehensive one-on-one program where we work with you to confidently explain to yourself and your clients, the value of your work and why you price the way you do.
We will work with you to provide confidence in your business viability by ensuring your income is in balance with your costs and your time.
We work with you to ensure that your pricing is not set and forget and that your pricing grows when you grow.
Get focussed on clarity and confidence in quoting your pricing, ensuring that it’s well considered and not about you as an individual, but rather the work that you do.
See your impact (to your client) written down in words and numbers. Numbers that won’t change if you are having a bad day.
So that even your pricing can uplift you.
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Tap into Anna Lamb’s over 20 years pricing experience and get pricing advice specifically tailored to your business.